The theme of the film is to stimulate change for a more sustainable development of the city, and to build on community spirit which has been evident during the pandemic.
Charter describes sustainable development as “...development that meets the needs of the present without compromising the ability of future generations to meet their own needs”.
I want to activate a specific action from the audience using animated words, letters, colours and by “activating” the audience they will have the impression of experiencing something important. The goal is to stimulate and develop people’s awareness, initiate action by animating and integrating the community.
In this project, I treat the moving image as a natural reaction of the community to the process of social change and to changes that have accumed in civilisation.
The effectiveness of this project, highlights that the most important goals are: stimulating and developing creativity, interpersonal communication, integration, participation and deep social awareness.