There are many areas of design that I am interested in, so it was difficult to make a choice.  I already have some editorial experience, so for me, this influenced my decision as it is an area of strength. I also like visualising brands and creating new products. Creating something new gives me great satisfaction because
it allows me to solve new problems, which increases my knowledge and builds experiences.
The idea of the project was created in response to the expectations of my friends abroad  who are eager to buy my travel photos. Many of them have or plan to visit places in Ireland and expect a guide which provides something more, i.e. short stories, information about a place/area and directions on how they might get there.
When taking photos, I look for light and dark to create strong contrast, apart from composition. I also seek
to include something elusive which captures the essence of each place, its spiritual feeling, hence the walks on mystical and historical paths and traces. 
My works are a subjective perception of reality, they are not about reflecting the environment,
but about creating an individual experience. 
Copyright © Malgorzata Poludniak, 2022
Copyright © The Moea, 2022

photos, graphics, cover design, typesetting, folding: Malgorzata Poludniak

FINAL PROJECT
Bachelor of Arts (Honours) in Graphic and Digital Design

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